Quarterly report pursuant to Section 13 or 15(d)

Significant Accounting Policies - Additional Information (Details)

v3.21.2
Significant Accounting Policies - Additional Information (Details) - USD ($)
 3 Months Ended 6 Months Ended 9 Months Ended
Dec. 11, 2020
Sep. 30, 2021
Sep. 30, 2020
Jun. 30, 2021
Sep. 30, 2021
Sep. 30, 2020
Dec. 31, 2020
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Allowance for doubtful accounts and returns and deductions   $ 976,073     $ 976,073   $ 1,603,069
Bad debt expense   $ 250,772 $ 516,611   $ 513,661 $ 521,964  
Provision percentage of sales upon level of deductions   11.00%   8.00%      
Revenue practical expedient, incremental cost of obtaining contract [true/false]         true    
Prepaid media spend   $ 650,000     $ 650,000   249,000
Advertising and marketing expenses   4,614,032 $ 1,132,695   10,646,991 $ 4,606,340  
Intangible assets, purchase adjustments         113,237    
Impairment of intangible assets         0    
Unrecognized tax benefits   0     0   0
Income tax accrued for interest and penalties   0     0   $ 0
TRA liabilities   0     0    
Cash, FDIC insured amount   $ 250,000     $ 250,000    
Anti-dilutive securities         10,997,500 0  
ASU 2019-12 [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Change in accounting principle, accounting standards update, adoption date   Dec. 15, 2020     Dec. 15, 2020    
Change in accounting principle, accounting standards update, adopted   true     true    
Change in accounting principle, accounting standards update, immaterial effect   true     true    
ASU 2020-10 [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Change in accounting principle, accounting standards update, adoption date   Mar. 31, 2021     Mar. 31, 2021    
Change in accounting principle, accounting standards update, adopted   true     true    
Change in accounting principle, accounting standards update, immaterial effect   true     true    
Minimum [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Contract with customers payment terms         30 days    
Maximum [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Contract with customers payment terms         35 days    
Asset Purchase Agreement [Member] | Kalahari Brands, Inc [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Purchase price to acquire assets and liabilities $ 5,867,344            
Tax Receivable Agreement [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Percentage of savings required to be paid to the seller         85.00%    
Brand Name [Member]              
New Accounting Pronouncements or Change in Accounting Principle [Line Items]              
Amortization period of intangible assets         20 years