Annual report pursuant to Section 13 and 15(d)

Significant Accounting Policies - Additional Information (Details)

v3.23.1
Significant Accounting Policies - Additional Information (Details) - USD ($)
 12 Months Ended
Dec. 11, 2020
Dec. 31, 2022
Dec. 31, 2021
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Allowance for doubtful accounts and returns and deductions   $ 117,360 $ 1,236,497
Bad debt expense   372,363 1,078,302
Impairment of goodwill   $ 0 0
Revenue practical expedient, incremental cost of obtaining contract [true/false]   true  
Inventory exchanged during period   $ 0 836,886
Prepaid media spend     1,534,548
Prepaid media reserve   1,489,028  
Advertising and marketing expenses   5,740,567 14,488,125
Intangible assets, purchase adjustments   113,237  
Impairment of intangible assets   0 0
Unrecognized tax benefits   $ 0 $ 0
Percentage of savings required to be paid to the seller   85.00%  
Cash, FDIC insured amount   $ 250,000  
Anti-dilutive securities   22,037,118 10,997,500
Dilutive securities   $ 0 $ 0
Impairment charges   $ 0 $ 0
ASU 2019-12 [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Change in accounting principle, accounting standards update, adoption date   Dec. 15, 2020  
Change in accounting principle, accounting standards update, adopted   true  
Change in accounting principle, accounting standards update, immaterial effect   true  
ASU 2020-10 [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Change in accounting principle, accounting standards update, adoption date   Mar. 31, 2021  
Change in accounting principle, accounting standards update, adopted   true  
Change in accounting principle, accounting standards update, immaterial effect   true  
Minimum [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Contract with customers payment terms   30 days  
Property and equipment, estimated useful life   3 years  
Maximum [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Contract with customers payment terms   60 days  
Property and equipment, estimated useful life   20 years  
Asset Purchase Agreement [Member] | Kalahari Brands, Inc [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Purchase price to acquire assets and liabilities $ 5,867,344    
Tax Receivable Agreement [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Percentage of savings required to be paid to the seller   85.00%  
Brand Name [Member]      
New Accounting Pronouncements or Change in Accounting Principle [Line Items]      
Amortization period of intangible assets   20 years