Management Team

Mr. Boever was responsible for Hain Celestial North America, where he led sales, marketing and innovation transformations. Mr. Boever spent more than 30 years as executive in the consumer packaged foods industry, most recently as Executive Vice President and Chief Customer Officer and President of Food Service at Pinnacle Foods Corp. Prior to Pinnacle, he was Senior Vice President of Consumer Products at ConAgra Foods, and prior to that was Vice President of Sales and Business Development at Hormel Foods Corp. He is a passionate mentor, coach and instills an engaging company culture that inspires teams to collaborate as a focused unit, while attaining peak performance. Boever received a bachelor’s degree in Marketing from the University of Wisconsin – Whitewater along with continuing education programs at University of Southern California, Stanford University and the University of Minnesota. He currently sits on the Board of Directors for Snack it Forward and the Food Marketing Institute.

Mr. Oblas is Stryve’s co-founder and has served as its Chief Executive Officer and Director since November 2017. Prior to founding Stryve, Mr. Oblas was the co-founder, Chief Operating Officer and Director of ProSupps USA, a successful sports nutrition brand, from November 2007 until December 2016. Prior to ProSupps, Mr. Oblas co-founded Juice Stop, a smoothie company, which he grew to 150 stores in 22 states.

Mr. Hawkins joined Stryve as its Chief Operating Officer in October 2019 and has served as Stryve’s Chief Financial Officer since July 2021.  Prior to joining Stryve, Mr. Hawkins served as an operationally focused Principal at Rosewood Private Investments, the private equity division of Rosewood Corporation. He also previously spent time at J.P. Morgan in asset management and before then worked in process consulting. Mr. Hawkins holds a BBA in Finance with a minor in Economics and specialization in International Business from Texas A&M University and is a CFA Charterholder.

Prior to joining Stryve, Bruce served as VP of Sales at HuM Kombucha and previously spent 14+ years at Kashi, where he served as sales lead and scaled revenue to >$400M.