Condensed Consolidated Statements of Operations - USD ($) |
3 Months Ended | 6 Months Ended | 12 Months Ended | |||
|---|---|---|---|---|---|---|
Jun. 30, 2022 |
Jun. 30, 2021 |
Jun. 30, 2022 |
Jun. 30, 2021 |
Dec. 31, 2021 |
Dec. 31, 2020 |
|
| Income Statement [Abstract] | ||||||
| SALES, net | $ 10,946,158 | $ 7,351,323 | $ 18,366,712 | $ 14,185,798 | $ 30,081,577 | $ 17,002,052 |
| COST OF GOODS SOLD (exclusive of depreciation shown separately below) | 15,371,112 | 3,770,271 | 21,667,739 | 7,926,921 | 19,814,287 | 11,097,868 |
| GROSS (LOSS) MARGIN | (4,424,954) | 3,581,052 | (3,301,027) | 6,258,877 | 10,267,290 | 5,904,184 |
| OPERATING EXPENSES | ||||||
| Selling expenses | 4,717,178 | 5,593,122 | 8,743,233 | 12,046,413 | 26,124,853 | 10,763,951 |
| Operations expense | 1,349,157 | 970,302 | 2,579,540 | 2,030,086 | 4,521,771 | 2,309,201 |
| Salaries and wages (including non-cash compensation) | 9,275,724 | 5,799,460 | ||||
| Salaries and wages | 3,510,076 | 1,601,664 | 6,095,976 | 3,003,310 | ||
| Depreciation and amortization expense | 503,360 | 396,708 | 947,725 | 791,556 | 1,621,733 | 1,290,128 |
| Prepaid media reserve | 1,489,028 | 1,489,028 | ||||
| Gain on disposal of fixed assets | (24,012) | (9,654) | (24,012) | (8,578) | 11,015 | 13,512 |
| Total operating expenses | 11,544,787 | 8,552,142 | 19,831,490 | 17,862,787 | 41,555,096 | 20,176,252 |
| OPERATING LOSS | (15,969,741) | (4,971,090) | (23,132,517) | (11,603,910) | (31,287,806) | (14,272,068) |
| OTHER (EXPENSE) INCOME | ||||||
| Interest expense | (180,536) | (1,147,168) | (369,031) | (1,957,257) | (3,027,707) | (3,301,818) |
| PPP loan forgiveness | 1,669,552 | 1,669,552 | ||||
| Change in fair value of Private Warrants | 39,996 | 85,310 | 252,800 | |||
| Gain on debt extinguishment | 545,200 | 545,200 | 545,200 | |||
| Other (expense) income | (215,383) | 12,341 | (215,382) | 24,548 | (111,689) | 27,115 |
| Total other (expense) income | (355,923) | (589,627) | (499,103) | 282,043 | (671,844) | (3,274,703) |
| NET LOSS BEFORE INCOME TAXES | (16,325,664) | (5,560,717) | (23,631,620) | (11,321,867) | (31,959,650) | (17,546,771) |
| Income taxes | 28,655 | 36,441 | 30,272 | |||
| NET LOSS | $ (16,354,319) | $ (5,560,717) | $ (23,668,061) | $ (11,321,867) | $ (31,989,922) | $ (17,546,771) |
| Loss per common share: | ||||||
| Basic and diluted | $ (0.53) | $ (0.55) | $ (0.78) | $ (1.12) | $ (2.16) | $ (2.14) |
| Weighted average shares outstanding: | ||||||
| Basic and diluted | 30,946,486 | 10,139,422 | 30,355,697 | 10,141,928 | 14,821,319 | 8,184,663 |
| X | ||||||||||
- Definition Loan forgiveness. No definition available.
|
| X | ||||||||||
- Definition Operating expense. No definition available.
|
| X | ||||||||||
- Definition Prepaid media reserve. No definition available.
|
| X | ||||||||||
- Definition Salaries and wages includingn non cash compensation. No definition available.
|
| X | ||||||||||
- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition The current period expense charged against earnings on long-lived, physical assets not used in production, and which are not intended for resale, to allocate or recognize the cost of such assets over their useful lives; or to record the reduction in book value of an intangible asset over the benefit period of such asset; or to reflect consumption during the period of an asset that is not used in production. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- References No definition available.
|
| X | ||||||||||
- Definition The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- References No definition available.
|
| X | ||||||||||
- Definition Amount of expense (income) related to adjustment to fair value of warrant liability. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition Amount of gain (loss) on sale or disposal of property, plant and equipment assets, including oil and gas property and timber property. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition Difference between the fair value of payments made and the carrying amount of debt which is extinguished prior to maturity. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount of income (loss) from continuing operations, including income (loss) from equity method investments, before deduction of income tax expense (benefit), and income (loss) attributable to noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- References No definition available.
|
| X | ||||||||||
- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- References No definition available.
|
| X | ||||||||||
- Definition Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
|
| X | ||||||||||
- References No definition available.
|
| X | ||||||||||
- Definition The net result for the period of deducting operating expenses from operating revenues. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|
| X | ||||||||||
- Definition Amount of income (expense) related to nonoperating activities, classified as other. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition Amount of expense for salary and wage arising from service rendered by nonofficer employee. Excludes allocated cost, labor-related nonsalary expense, and direct and overhead labor cost included in cost of good and service sold. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
|
| X | ||||||||||
- Definition Expenses recognized in the period that are directly related to the selling and distribution of products or services. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|